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James Granger

LEAD PRODUCT DESIGNER  • PRODUCT STRATEGY • DESIGN SYSTEMS

Product designer with 10+ years’ experience crafting user-first digital products.

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I partner with design-led teams and startups to craft user centered products — delivering end-to-end experiences from strategy to launch.

How I can help you

Matteo Fabbiani from behing coding
Whiteboard of wireframes ux ui
Notebook, laptop, espresso cup, and book on a desk
Matteo Fabbiani in a client workshop doing brand strategy

Product Design

I design digital products from the ground up — combining insight-led UX with crafted UI to deliver seamless user experiences. From early discovery to final handoff, I work end-to-end across the entire product lifecycle.

UX Strategy & Research

I help teams make informed design decisions through user research, journey mapping, and strategic thinking. By aligning user needs with business goals, I ensure every product is grounded in real-world insight.

UI Design & Systems

I create scalable, accessible, and visually refined interfaces. From design systems to pixel-perfect layouts, I focus on clarity, consistency, and elegance — always built with development in mind.

Design leadership

I lead by example — collaborating across teams, guiding design direction, and aligning work to user and business goals. Whether mentoring designers or facilitating workshops, I help shape better outcomes through design.

Work - case studies

Virty

Lead Product Designer on an NHS-partnered health app. Designed a new wearable experience supporting shared care between patients, family members, and clinicians.

TSB Bank

Led the design of a real-time loans pre-approval journey, improving clarity, speed, and conversion. Delivered end-to-end from research to UI in collaboration with product and engineering.

Circle K

Unifying Circle K’s Digital Experience: Designing a Seamless Global Customer App

Coursera

Part of the core team that built Coursera’s cross-platform design system, unifying web and app experiences at scale.
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"James did an outstanding job translating a highly complex care model into something simple and intuitive for users. His design thinking, attention to detail, and ability to manage ambiguity made a huge impact on the product. We’re genuinely impressed with the clarity and quality of the experience he helped shape."
photo of timothy brown

Doctor Milan Koya

Virty - Director

"James played a key role in shaping Coursera’s design system. He brought clarity, consistency, and strong visual execution across components, helping us bridge the gap between design and development. His ability to balance systems thinking with polished UI made a real difference to the quality and scalability of the work."
photo of eric billings

Neil Dodd

Coursera - Design Lead

"James brought clarity and craft to complex problems. His end-to-end approach — from shaping journeys to polished UI — made him a key part of our success. He collaborates well, communicates clearly, and always puts the user first."
photo of monica lentini

Esti Landa-Torres

TSB - UX Lead

FAQs

How long does it take to rebrand my company?

The timeline for a rebrand (strategy and design) depends on the project scope, the size of the brand, its goals, and how deep we go with the strategy. On average, it could take anywhere from 3 to 8 weeks.

How long does it take build a website?

The time required to build a website depends on several factors, such as complexity, strategy, number of pages, development, and specific integrations. Generally, the project can take anywhere from 3 to 12 weeks.

What’s your process?

Learn, strategy, Create.
Do you want to know more?

My work process →

How much does it cost?

I don't have a price list. The projects I work on are all unique and different, as are the services I offer. This implies that the prices are also customized according to the scope of work. To get an idea of the price of the services you need, jump on a call with me.